Branding/District Logos
SUSD Brand Guidelines
Why is Brand Important?
A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.
When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.
The Sunnyside Unified School District logo is a protected brand mark and a key element of our school district’s visual identity. Maintaining the integrity of this logo is essential to preserving the tradition, pride, professionalism, and recognition associated with the Sunnyside Unified School District.
Improper Usage Guide Branding Quick Guide
Unauthorized, altered, or distorted versions of the Sunnyside Unified School District Logo must not be used under any circumstances. These include, but are not limited to:
- Modifying the logo’s proportions, colors, or typography
- Adding outlines, effects, gradients or colors
- Replacing or redrawing the Blue Devil illustration
- Combining the logo with other graphics, mascots, or text treatments
- Using clip-art, internet-sourced, or AI-generated logo
- Recreating the logo from scratch or tracing it from low-resolution images
All versions of the logo must come directly from the official Sunnyside Unified School District Guide provided by the SUSD Communications Department. Any logo or graphic not included in that kit is considered non-compliant and strictly prohibited.
To request approved files or confirm proper usage, contact the SUSD Communications Department before publishing or producing any materials featuring the Sunnyside Unified School District brand.
For questions or file requests, contact:
SUSD Communications Department
520.545.2086
Our Color Logos
To download our color logos please select the desired format link above each logo version.
Ex. EPS | JPG | PNG. All files have a transparent background except JPG.
Primary Logo
Primary Logo with White Text
Secondary Logo
Secondary Logo with White Text
Our Fonts
SUSD’s official fonts should be used consistently throughout all communication materials and should not be substituted. Proxima Nova is used for headlines and titles. The feel is clean and when used in upper case, its effect is unmistakably Sunnyside. Our secondary font is Merriweather, and may be used in body copy.
Proxima Nova used for Headers and Sub-headers.
Merriweather used for body copy.
